Land Rover Defender House at SXSW Sydney

October 2023

Land Rover, Seeker Agency, SXSW

Defender House delivered a range of bespoke sensory experiences at SXSW Sydney. Guests were able to experience this future-focused vehicle and explore its integrated connectivity.

In collaboration with Seeker Agency, the NEOTEQ team conceptualised and produced 2 personalised Defender builds projected in Augmented Reality, the ConfigurAR portal and Slider.

Both software and hardware were developed in-house by NEOTEQ. Assembly took place in Defender House with the Defender 110 P400e Electric Hybrid on-site.