2024

JLR

Destination Defender Malibu AR Slider Activation

Project Overview

NEOTEQ delivered a custom AR Slider activation for Land Rover’s Defender House in Malibu, combining immersive content and in-house developed technology into a standout interactive experience.

Project Brief

NEOTEQ was engaged by Land Rover to deliver a premium interactive installation for the Destination Defender event in Malibu. The brief called for an innovative, tech-forward activation that reflected the spirit of the Defender brand while enhancing the visitor experience at Defender House through meaningful digital engagement.

Project Delivery

NEOTEQ designed, developed, and installed the AR Slider — a proprietary interactive system featuring both custom-built hardware and in-house AR Slider software. All animation content and callouts were created by our team to bring the Defender narrative to life. The unit was transported, assembled, and fine-tuned on-site in Malibu, delivering a seamless and visually engaging experience that stood out as a key feature of the event.

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