NEOTEQ delivered a custom AR Slider activation for Land Rover’s Defender House in Malibu, combining immersive content and in-house developed technology into a standout interactive experience.

NEOTEQ was engaged by Land Rover to deliver a premium interactive installation for the Destination Defender event in Malibu. The brief called for an innovative, tech-forward activation that reflected the spirit of the Defender brand while enhancing the visitor experience at Defender House through meaningful digital engagement.

NEOTEQ designed, developed, and installed the AR Slider — a proprietary interactive system featuring both custom-built hardware and in-house AR Slider software. All animation content and callouts were created by our team to bring the Defender narrative to life. The unit was transported, assembled, and fine-tuned on-site in Malibu, delivering a seamless and visually engaging experience that stood out as a key feature of the event.