2023
JLR via Seeker Agency
ConfigurAR portal and ARSlider for Land Rover Defender House at SXSW Sydney
Animation/Motion Graphics - Brand Activation Technology
Project Overview
Defender House delivered a range of bespoke sensory experiences.
Project Brief
Neoteq was engaged by agency partner, Seeker Agency, to deliver a technology-led activation concept for Land Rover Defender House at SXSW Sydney.
Project Delivery
The ConfigurAR portal and ARSlider software and hardware was developed in-house by Neoteq, transported and assembled in Defender House. Neoteq generated all animation content and callouts and delivered an interactive technology activation that was a highlight of SXSW Sydney 2023.
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