NEOTEQ delivered an AR slider as an activation piece as part of the Defender Store NYC, combining immersive content and in-house developed technology into a standout interactive experience.

NEOTEQ was engaged by Land Rover to deliver a premium interactive installation for the Destination Defender event in NYC. The brief called for an innovative, tech-forward activation that reflected the spirit of the Defender brand while enhancing the visitor experience at Defender House through meaningful digital engagement.

NEOTEQ designed, developed, and installed the AR Slider within the Defender store — a proprietary interactive system featuring both custom-built hardware and in-house AR Slider software. All animation content and callouts were created by our team to bring the Defender narrative to life. The unit was transported, assembled, and fine-tuned on-site in NYC, delivering a seamless and visually engaging experience that stood out as a key feature of the event.