NEOTEQ delivered custom stands for Tesla, BYD, and JAC Motors at the 2025 Melbourne Motor Show, showcasing each brand with bold, immersive designs.

The NEOTEQ team was engaged to design and construct three distinct exhibition stands for leading automotive brands—Tesla, BYD, and JAC Motors—at the 2025 Melbourne Motor Show. Each stand required a unique design language to reflect the individual brand identity while creating an engaging and memorable visitor experience. Our brief included end-to-end project management, from concept development and fabrication to on-site installation.

NEOTEQ delivered full-service stand design and construction for all three clients. This included 3D concept design, brand integration, lighting and multimedia systems, fabrication, logistics, and complete on-site installation. Each stand featured interactive elements, premium finishes, and striking visual features tailored to elevate the brand’s presence at one of the automotive industry's most anticipated events in Australia.